Today’s blog is brought to you by the word, “CHARGE.” Those of us that grew up with Sesame Street or watched it as adults with our young children will recognize the opening to various segments. I was particularly affected by this word in the last week thanks to fraud, opportunity, new procedures and more. Let me explain . . .
For decades now, a new idea, an innovation, has been represented by a light bulb, as if Thomas Edison was the only person to have a good idea. For some time now, I’ve been searching for something more “modern” to represent an innovative new idea.
I suggest the golden rule still holds. Our parents quickly learn that we are different and God knows we are different. We want to be treated as individuals, so the golden rule recognizes that others also want to be treated as the individuals they are.
Focus is good and distraction is bad. Right? Not necessarily so.
Testimonials help tantalizing technology sell.
Video is essential for business today and easier than ever. Consider well crafted video testimonials rather than bland, text only ones.