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Can You NAME the Buyer?
Who makes the decision? Every child quickly learns which of the two parents makes which decisions. They quickly become adept at playing one against the other to get what they want. The kids are not the buyers, they are the sellers in this case. They sell you, playing on your emotions, to get what they…
Read MoreDisFocusTraction
Focus is good and distraction is bad. Right? Not necessarily so.
Read MoreTantalizing Technology Testimonials
Testimonials help tantalizing technology sell.
Read MoreIf a picture paints a thousand words, then . . . Video for business is essential
Video is essential for business today and easier than ever. Consider well crafted video testimonials rather than bland, text only ones.
Read More7 Reasons for Business Transition
As a business owner or leader, you WILL experience transition. It starts early in life and continues throughout life. Many of us go to day care at an early age. Then there is a transition to a more structured environment called kindergarten. The next step is moving to an even more structured, day-long experience in…
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