Advertising must be among the most common business models and methods of marketing. I am constantly bombarded by advertisements. . . . don’t hate advertising, but I’m not a big fan. It is everywhere. . . . it is often recommended to use the AIDA approach.
Advertising Reigns Supreme Read More »
Do you know the story of the rocks, pebbles, and sand in a glass? How about half full or half empty or something else? Oxygen for the body can be likened to cash for a business. Both need to be available and flowing.
While at Daimler Truck North America, I had a group that spent in excess of $10 million a year (back then). I was not a profit center. I was an expense center. Yearly I had to put together a zero-based budget. Monthly I had to review my results and annotate for the CFO group any
Think Like a Banker Read More »
Many people are looking to buy or exit from a business with revenue from $2 million to $20 million. These are at the lower end of the middle market. I have seen it done very simply between a benevolent owner and an employee, as well as more formally when selling a 50-year business to those building a portfolio of business investments. At this size, it is still important to understand 7 key documents and processes. Unfortunately, too few companies are able to run this hurdle race and exit successfully.
7 Essential Documents When Buying or Selling a Business Read More »
