Advertising must be among the most common business models and methods of marketing. I am constantly bombarded by advertisements. . . . don’t hate advertising, but I’m not a big fan. It is everywhere. . . . it is often recommended to use the AIDA approach.
Advertising Reigns Supreme Read More »
Let’s be clear. Marketing & Sales Ain’t Easy! Over the years I’ve come to appreciate that we are all in sales of some sort. I would not be married for 45 years and counting if I did not…
Marketing & Sales Explained (by an Engineer) Read More »
My last trip on a plane, like many people, was just short of 6 months ago. From the forecasts I’ve seen from airline industry analysts, it’s likely to be quite some time before people are willing to regularly get…
My wife wants a new car, so we’ve stopped in to a couple of dealerships. I’ve checked on things online and looked at financing. My wife has asked for testimonials and referrals from friends. Some things that…
We’re All Buying All The Time—Who’s Ready To Sell? Read More »
