It Just Works
Talking with some former colleagues from over a decade ago and I was pleasantly surprised when they independently reminded me of a short phrase I used, “It Just Works.” We were involved in human factors engineering for the truck instrument cluster, in computer displays, in automated vehicles, and in diagnostics. My statement was intended to focus everyone on Keeping It Seriously Simple (KISS) so that everyone could understand it AND it did not break.
Short phrases that are actionable, and in line with your core and brand values, go a long way to developing and implementing the positive culture you want in your company. It might start with a story from early in the life of the company, even if it is over a hundred years in operation. It might come from a marketing campaign. It might come from the janitor or a customer. Consider these: