Value Based Messaging
Wait, Wait, Don’t Tell Me
I'm maintaining my weight, measuring it daily and adjusting food intake as needed. I get an "A" there. On keeping my conditioner (not hair but ...
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It Just Works
Talking with some former colleagues from over a decade ago and I was pleasantly surprised when they independently reminded me of a short phrase I ...
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It’s The 1-2 Pitch
Now, let’s turn to making a pitch to get something. What was your first “pitch?” Might it have been an appeal to Mom and Dad ...
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Transportation Safety Equipment Spring Meeting
Many of us interact with cars, buses, trucks daily. Children ride buses to and from school. We drive to and from work or for errands. ...
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Qual — ity, Qual — ify, Qual — ification, Qual — itative
QUALity is far from dead, even if it is not much in the business vernacular of late. It permeates, or should, the entire business and ...
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And We’re Off
The race is on for 2026 whether you are ready or not. Are you going to pick up the pace? If so, what tools will ...
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