Value Based Messaging
Business & Sports
Observing sports reveals vital lessons for operating a business: ✔️Keep Score: Track progress using clear metrics like market share and profitability. ✔️Have a Plan: Document ...
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Lost to a Parking Garage
The concept is that the customer needs to build confidence in the decision more than in you or your company. You may work hard to ...
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Wait, Wait, Don’t Tell Me
I'm maintaining my weight, measuring it daily and adjusting food intake as needed. I get an "A" there. On keeping my conditioner (not hair but ...
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It Just Works
Talking with some former colleagues from over a decade ago and I was pleasantly surprised when they independently reminded me of a short phrase I ...
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It’s The 1-2 Pitch
Now, let’s turn to making a pitch to get something. What was your first “pitch?” Might it have been an appeal to Mom and Dad ...
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Transportation Safety Equipment Spring Meeting
Many of us interact with cars, buses, trucks daily. Children ride buses to and from school. We drive to and from work or for errands. ...
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