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Marketing & Sales Explained (by an Engineer)

Let’s be clear. Marketing & Sales Ain’t Easy! Over the years I’ve come to appreciate that we are all in sales of some sort. I would not be married for 45 years and counting if I did not have some sales skills. I would not have sold ideas for new products if I did not have some sales skills. I would not be able to put together panels at conferences if I did not have some sales skills. I would not have clients as a consultant if I did not have some sales skills.

Get Over It!

Let’s face it. Things are different and they will not return to the way they were for a long time—if ever. Get Over It.

Born to Sell

When we are first born, we can do nothing for ourselves. Therefore, we are born with the innate need and capability to get others to do things for us. Parents go crazy, get super tired, pull their hair out trying to cater to and calm infants. Remember those days? Now, remember how happy and satisfied you were when you held that baby in your arms, staring down at it with love and affection? There’s the emotional connection the infant sales person was depending upon. It certainly is not logical. Is it?